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Helping the customer identify new opportunities to grow their businesses, working with customers who've identified a problem but need to better define it and research alternative solutions, working with a customer who has well researched the issue and has issued a RFP, or working with a professiona Read More

In the latest issue of the Harvard Business Review, the folks at the Conference Board have declared “The End Of Solutions Sales.” Upon reading this, I immediately thought of Mark Twain’s quote, “Rumors of my death are greatly exaggerated.” While, I suppose, it stirs up the pot to declare the end Read More

Blogging for profit isn’t easy. In fact, when you first start out, it can seem downright impossible. Killer content doesn’t always sell. Especially not when it’s on a one month old blog. And that complete lack of positive feedback can really make you wonder whether what you are doing is logical, le Read More

Here are six basic issues to consider when deciding whether to increase or decrease B2B marketing efforts during the typically slow summer months. Read More

I’ve known people who saved for years to pay for their books, only to realize afterward they had no money to market or promote them. Read More

In their book The Breakthrough Imperative: How The Best Managers Get Outstanding Results, authors Mark Gottfredson and Steve Schaubert give a case study about a fitness equipment manufacturer that selling 39% of all units in its industry, but is capturing only 20% of industry profits.
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ISO 14001 is the internationally recognised standard for environmental management as issued by the International Organisation for Standardisation (ISO). The ISO is made up of representatives from over 160 countries and is the world’s largest publisher of business standards. Read More

Did you know there are more than 150 million LinkedIn users? Is your business one of them? Whether you are just starting out with this social network or an experienced user, you don’t want to ignore the power of LinkedIn and one of its newer features, InMail. Read More

Small business SEO is a free 30+ page eBook, available in PDF format, that covers everything you need to know about small business search optimization in 2012 and beyond. Read More