You know that ecommerce spending is growing—but did you know by just how much? In 2012, online shopping in the U.S. grew by 15 percent compared to 2011, reports comScore’s recently released full-year 2012 data. This was the strongest annual growth rate since back before the recession began. Overall Read More
Do you ever think of customer service as a marketing effort? If not, you should. Word of mouth is one of the most effective, reliable forms of business referrals. If you don’t have good customer service, customers will be less likely to talk positively about you, in turn hurting business. Read More
My own boisterous prognostication: Marketing is not dead, it simply doesn’t work the way it used to… Click to find out how that affects your business. Read More
Whenever we’re working with a new client with a new site, or advising a client on what to do about their content, we inevitably ask “have you got a blog?” and hope that the answer is “yes, I blog all the time”. Here's what you hear instead... Read More
Once you've utilized a marketing list to advance your business's goals, it's important to measure your marketing campaign results. Industry Insights' Allan Ramsay explains what metrics to use to evaluate your success. Read More
Responsive web design is a fancy phrase for a website that adjusts to the format on which it’s viewed. Read More
Many people think to themselves; 'Should I say something about our local, state or federal issues?' We find that people who jump into any level of politics is diving into a Fishbowl and inviting the entire community to judge the person based on a political position; is this fair? We discuss an ap Read More
One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Read More
Your cover photo is the first thing people see when they visit your Facebook page. Make the most of it with these three tips. Read More
A "quick 'n' dirty" guide to some of the changes LinkedIn has rolled out over the last few months, including the demise of Events and Answers and the new Endorsements, Projects, and Media LInks Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!