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Research indicates that businesses that maintain or increase their advertising budgets during a recession experience positive sales growth. During the 1981-1982 economic slowdown, businesses that maintained or increased their marketing campaigns actually averaged higher growth during the recession and in the three years following the recession. Read More

The Super Bowl has become so much more than just the game, and nowhere is that shown better than in the big budget commercials. Brands like Budweiser, Coke, Pepsi and many others have been laying down huge money annually for decades now to have their ads in the big game and they often deliver memorable commercials that keep people talking long aft Read More

I recently the following email to my staff. It was accompanied by the article I wrote on Thanking Our Clients. Dear Team: As you've heard me say in the past, we need to thank our lucky stars for our friends, family, our business colleagues and “especially” our advertisers. When you get back to your desks today, start calling those you do Read More

With the economy tanking, many small business owners are using promotions, sales and discounts to boost profits this holiday season. Coupons are a natural fit, since so many consumers are actively looking for ways to save money. Before you run a discount promotion though, make sure you take a look at the 5 specific steps to coupon success below to Read More

A series comprised of email interviews with professionals who's businesses/positions have let them form an opinion as to how design may or may not lend to the growth and success of their products or services. Read More

These are general best practices for creating a great site -- from design and coding elements to arranging content and calls to action on your page. The goal is to have a site that will please your visitors and the search engines. Read More

Social networks are as popular as ever -- but unfortunately the hits are not translating into ad revenue. Read More

Interesting article on how to avoid advertising scams for new businesses. Read More

Long Tail search marketing is wonderful, but it's spiraling out of control -- it's hard to actively manage tens of thousands of keywords. The CEO of Hakia has a vision for how semantic search advertising could make the Long Tail manageable. Read More