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What are the best advertising techniques for small business? Compare the return on investment (ROI) of outdoor advertising versus print and visual media. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

Last fall, Google implemented what it calls its "Quality Score" for AdWords advertisers. Improving your Quality Score can mean that your ad can be placed higher up in the search results at a lower cost per click. As a rule, the higher up in the list of ads your page appears, the more likely it is that someone will click your ad and visit your si Read More

Over 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling according to research from Ad-ology. That's not a good sign for those businesses who have opted to reduce their advertising budgets as a means to save money. The study finds advertis Read More

Whether you've just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Read More

How can I protect my image? What can I do to improve my company's image? This story gives some insight on how you can better shape your reputation. Read More

One industry gets consistently hit in an economic downturn. This being the advertising industry. Except in this downturn, newspapers which were already weak, are being decimated. This includes the likes of the Tribune Cos, the Chicago Sun Times and numerous others. The reason behind their demise is twofold. Read More

Wandering Tiger found on poster Read More