BizSugar.com › Advertising › 5 critical questions for effective small business advertising

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen:
You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your advertising.
or
You'll find that your advertising is totally focused on the wrong person—it's focused on you or your business instead of on the perfect client in your target market. If this is you, don't feel too badly—99% of all small businesses fall into this category. Their advertising isn't very effective and earns, at best, a small “fair share” of available business — and it only gets that much because the competition's advertising is equally horrible.
Let me stress one very important point before you continue: do not make this an intellectual exercise