Color has a deep and often subconscious effect on our behavior. Color is often used to persuade or influence us. How you use it in your business can impact whether your business succeeds or fails. Learn about the psychology of color and how to use it effectively in your business.


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We’ve all heard the old cliche – less is more. But, is it really true? When it comes to web design, the answer is yes. Taking the time to streamline your website will create a better user experience and serve your business better. Read More
User experience is the heart of any successful eCommerce business and is directly tied to non-functional requirements; which are extremely critical.

Nonfunctional requirements are just as critical as functional features of any eCommerce website. NFRs ensure the usability and effectiveness of the Read More
Learn how to write a good blog post in the least time possible. Tips include knowing your keyword beforehand, knowing your audience, spend time researching, and more.
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Case studies may not get a lot of respect but they are a valuable marketing and sales assets that showcase the success of customers. This post walks you through how to create good case studies. Read More
What is a Backlink?

Is it related to SEO? Is there something like a good backlink? What should you do to create a good backlink?

If you are researching on SEO, you might have heard about backlinks. Both these concepts are related. Backlinks play an important role to increase traffic to your s Read More
Writing a good blog post isn’t enough to get people to read it. You have to let them know that the piece actually exists.

And a great way to do so is content syndication.

#contentmarketing #contentsyndication #backlinks #boosttraffic #blogtraffic #bloggingtips Read More
To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Read More
Search engines are critical to getting more visitors to your website. These tips can help you get more visitors by attracting more search engine traffic. Read More
Have a look at this handpicked collection of tools, guides, and resources for the "Do it Yourself Marketer."

Use it anytime you have to boost your marketing efforts. Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Michelle Mangen @mmangen Beats Commuting Blues

Imagine living in Wisconsin, not known for its mild winters, and having a job that forces you to commute 100 miles one … More
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