Choosing the right metric for measuring the results of your marketing efforts is easy, but if your choice falls on leads, you are probably on the wrong track. The main task of marketing teams in eCommerce is to generate leads, and provide new opportunities for sales. There is a catch here... Read More
If you need more traffic to your website, social followers, higher engagement and most importantly more people in your sales funnels, it’s time to get a step up on your competition and learn how to shift from static content marketing to interactive marketing. Read More
How do we develop unique and compelling marketing content that invites potential clients to engage? Well for one, it takes thorough market research and a marketing plan, but it also requires avoiding writing content that says what everyone else is saying. And how do you do that? Well for one, avoi Read More
Long-form content has become all the rage.

Yet, there’s been an ongoing arms race among content marketers to create increasingly more in-depth content.

Obviously, creating a 5,000-word piece of content requires a lot more effort than pumping out 500-word blog posts.

But is it worth the tim Read More
Writers are known for creating images with their words, and knowing how to craft copy that is engaging is one of the most powerful tools a writer can use in marketing their work. But images – and video – are increasingly powerful and more importantly – shared. Quote graphics are shared much more qu Read More
Service-based businesses are typically cheaper and easier to start than, say, a retail business where you have to source inventory.

Service businesses allow you to harness your creativity and come up with something unique! There are the familiar options like babysitting, pet sitting, o Read More
Building up a strong, engaged social media following can be difficult. You only have mere moments - a scroll - to attract someone to a post, have them hang out on your profile and convince them to hit the follow or like button! There are so many factors that can contribute to wether or not someone Read More
A productive marketing team can make the difference between a couple of sluggish articles per month (and maybe slinging a few posts over on reddit) and a fully loaded content calendar with solid strategies that actually get stuff done. Read More
Everyone is already aware of the fact that online consumers are quickly moving towards their mobile phones from their desktops. A large chunk of the modern customers’ content consumption along with purchasing power has shifted to mobile devices... Read More
Choosing a new digital agency can be tough as such we thought it would be helpful to provide some impartial advice on what to look out for when choosing a new digital agency. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Ryan Hanley "Insures" Business Success @RyanHanley_Com

How can your small business "insure" success? Ryan Hanley, our latest BizSugar contributor of the week, can answer that … More
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