Creating, conducting and analyzing surveys, and then writing about the findings is a great way to create relevant, useful content for any audience. Read More
Depending on who you listen to, the picture may look rather bleak. By now you’ve probably begun to see your profits dwindle already due to the first fee increases. What can you do to increase revenue in the face of all these added expenses? This... Read More
People simply don’t get this whole Google Plus social media thing. You think it’s about posting pictures of cats, or your lunch, or your latest meeting, right? Let me explain why this is SO wrong and hopefully I’ll open your mind to a HUGE opportunity for every businessperson out there. Read More
Buyers change how they buy, sellers need to change how they sell and sales leaders need to bring the insight to make that happen. This means sales managers must reconsider how they lead their sales teams - perhaps an alternative approach should be considered. Read More
Almost 44% of US Households are cellphone only. How does that change your marketing? Mobile marketing becomes even more important as there are less households to market using the traditional telemarketing channels. Read More
A natural instinct when it comes to protecting your brand online is to shy away from negative comments or complaints. You may even think about removing the posts or hiding comments from view. But social users utilize online platforms to air grievances for a number of reasons. A great way to impress Read More
This week’s Get the Business Tip is all about who to include in your Target Audience and WHY!

One of the BEST things you can do when developing a #targetaudience for your #smallbusiness is to include #women – even if your product is targeted to men or children’s. Why? Because women account for 8 Read More
Imagine you've struck gold with a blog post. What should you do next, to capitalize on that success? Should you repeat it, or rewrite it? Read More
The infograph provides details of the aspects to consider while creating quality content, ideas on building content, and tips on how to make the best of the content generated. Read More
Are we becoming a consumer culture of self-absorbed, temper-tantrum-throwing two year olds? When it comes to entertainment, the answer might be yes. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website … More
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