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Google is deindexing web directories, but does this make them useless for links? Here's your solution to link building with directories. Read More

The PR Verdict: “D” for the Metropolitan Opera. To minimise suggestions of undue influence the ONLY person who should have spoken to the media was the editor of Opera News. Read More

A strong elevator pitch is one of the most valuable weapons in a salesperson's arsenal. Too often, though, the intricacies of this sales tactic are... Read More

Much has been said about sales objections. Price, other suppliers, no budget, and many others are cited as the main things that might prevent the prospect from buying. Nothing is further from the truth though. Read More

By all means, do complete as much of your affiliate profile as possible, but don't "overdo" it. If you don't know what something means, ask. Read More

A few weeks ago, I wrote about hotels in Los Angeles that were incorporating Facebook’s new Timeline features into their social media strategies. I shared a few examples and my hope was that it would give you as hoteliers some fun ideas of how to make the most of Facebook’s recent updates. It’s tim Read More

This is a list of marketing shows and why they are worth attending. It also helps you determine if a show is worth attending or a scam. Read More

Image SEO is relatively overlooked in the SEO world. The fact is that proper image SEO can drive just as much traffic as properly SEO'd content, sometimes more. Read More

Some businesses seem to think SEO is an optional part of operating online. To find out why it's not, read our 'Back To SEO Basics' guide... Read More