Businesses invest heavily in software every year, but the latest research has discovered these resources could be put to better use. Below are some key facts from a recent 1E report revealing the spiraling costs of unused software. Read More
The infographic below was generated by Datameer to demonstrate how using data can result in smarter business decisions and more revenue for all sorts of companies. Read More
…as it has the craziest internet marketing lessons I have ever learned, I had to, I lost everything in 2011 mainly because I had no idea how to market... Read More
Getting quality backlinks has posed to be one of the effective ways of getting noticed in Google search, and the issue of directing tons of outbound links is what am talking about here. Read More
Josh has a lot to tell new entrepreneurs about what to expect from starting a business in the food industry, and how to maintain that ever-elusive work-life balance. Read More
Imagine meeting a potential customer in an elevator. What would you tell them? How would explain, in less than 30 seconds, the value proposition of your company and why they need to buy your product or hire you?

This is what a basic elevator pitch is all about. You have to be quick, concise, and Read More
We asked this question to 10 expert marketers:

What are your top Content Amplification Strategies?

and here are the answers:

Ted Rubin:

Let others freely repost your content in full with a link back to the original post, and even without if they ignore the request, as long as your name Read More
A look at the elements of a successful email marketing campaign. How to lock in the trifecta of a personalized but automated system, optimizing design for mobile readability, and including a CTA that actually drives customers to action. Read More
In this day and age everyone needs to be concerned with the security and privacy of their customers. But do you know different customer groups view what's secure and what isn't secure -- differently? We're sharing 3 ways retailers can improve confidence within the military community and protect the Read More
Steve Griffiths, SVP of marketing, strategy and analytics at the marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today. Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Dan Woods @Mentorship4U Builds Community for Professionals

Imagine a network of business professionals sharing valuable information for every step in the career … More
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