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As the Electronic Shelf Label (ESL) becomes a viable solution for retail networks, retailers must carefully consider the impact to their ticketing strategy. This post contains a mini buying guide for any retailer thinking about adding electronic shelf labels to their retailer store. Read More

SMBs and entrepreneurs don’t have money to waste on big advertising. Save money and market smarter with these 25 creative marketing ideas for small business.
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While at the start of blogging, selecting the better blogging platform is not an easy tasks for newbie bloggers. No doubt the best and awesome blogging platforms from the beginning are ” Blogger ” as well as ” WordPress “. Which one you need to choose, all it depends upon you. Read More

What if you could tap into the minds of 3,000 marketers to find out where they stand when it comes to social media marketing? How valuable would it be to Read More

Keeping track of small business fixed assets is essential for your business. It helps to control operation costs and maximize profits. Here's a brief article explaining fixed assets and how to manage them. Read More

tarting a new business, but stuck on finding the perfect idea? I hear you. In fact, you’re not alone.

Recently, I asked people who opted-in for more information on my upcoming “Art of Email” course what they needed most in their businesses. Although many people said “Customers!”, several people Read More

Is your marketing working? And how would you know? Here are 3 easy business performance metrics you can use to find out if your marketing is working. Read More

One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ So as we start to wind down the Future of Marketing interview series, I am happy to be addressing that question here. Read More

I learnt this from the guys over at Copyblogger who also found that the simple phrase “You Are Not Alone” was by far the most-opened subject line e-mail they had experienced – my results were much the same. Read More