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The truth? If your company uses an Intranet, there's a good chance your employees hate it--and that could impact your social strategy. Here's why. Read More

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target ... Read More

Have you ever gone to repurchase your favourite product or service only to find it is not available? Often you will hear or read a sign that says sorry. Instead of disappointing your customers here are ways to make sure your business can retain them and not say sorry. Read More

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.”
According to a recent article from McKinsey, things suc Read More

As a small business entrepreneur, you need to discover customers’s purchasing behavior and position your product in a way that will make them buy. Read More

When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable. Some marketers swear by it, and are increasing their social media budgets each year. Some marketers fail to see how it can generate ROI, and claim social media is dead. Regardless Read More

When it comes to starting an online business, the number one question is whether you're going to make any money. And a large part of the profitability equation involves finding the right niche. Read More

Looking into the exclusive survey commissioned by CNN Money-Manta on the state of U.S. small business, I learn that there is light at the end of the tunnel. Read More

Blogging is not just a simple 7-letter word but it is a very deep thing. Blogging is a very easy task but at the same time it is very difficult. Bloggers who know about blogging, the basic things about it, who are well aware of the working of the blogosphere will always shine out as a blogger. Read More