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You are having a corporate event - a party, dinner, or a social gathering for internal staff. The question is: where do you hold it? Here are some ideas. Read More

I had a good friend and colleague ask me my opinion the other day about attending a women's expo sell a cookbook she recently published for sale.  She started to the conversation by first telling me she needed some business advice, then proceeded to ask me if I have ever been to an Ultimate Women's Read More

Marketing is all about tapping into human needs and desires so that you can motivate your potential customers to buy what you sell. In order to tap into those needs and desires, you have to first understand what they are and, probably the most famous model for examining this is Maslow’s Hierarchy o Read More

Findings from a survey of 528 nonprofits on data collection and usage indicate these three areas are where organizations need to make the most improvement. Read More

Selling without selling is the way of the future. If you can master this one skill, you'll not only be richer; you'll also be able to sleep better at night! Read More

As a Cape Cod staffing firm it makes sense to crack the interview questions code for employers who are embarking on a hiring process for any type of position. I’m doing so based on the request of several employers who have asked us for assistance. Read More

Welcome to the Mad Lemmings Podcast
This is the first episode of my new podcast, which will delve into all the best tips and tricks from the pros, when it comes to:

Online Marketing
Blogging
Social Media
The rest of the online puzzle Read More

"On average, selling hours add up to 10.8 hours per week or just 22% of the work week. This is quite surprising to sales managers who expect their reps to be actively selling for at least 50% of the time." So what can you do to make sure you’re focused on sales productivity at peak times? Read More

Research shows that “homogeneity” can lead to individuals underestimating the actual complexity of tasks facing a group. Seek diverse teams for innovative ideas. Read More