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In the conclusion of Stand Tall, Creative Giants, I mentioned that we’d be shipping more stuff. Well, it’s time to show you what I meant. Read More

This is the third and final part of a small series of article with the general title: “11 Things, a Leader Should Avoid!”. This is part 3.
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Every non-profit has a story to tell. Finding the right way to tell that story, however, can be a challenge.

Here are some organizations that have done an outstanding job at storytelling through video. Some of them are being considered for this year’s DoGooder Nonprofit Video Awards. Read More

5 Yammer best practices to help get the enterprise social network, Yammer, up and running successfully.
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Although lead tracking isn’t always fun for the creative types in your marketing team, it really isn’t difficult to track and measure results from your marketing-driven lead generation programs Read More

Attitudes and behaviors a leader should avoid include many things, but are not specific to him or her. Related to your behavior as well, even if you don’t want to assume a leadership position, but wishing to practice good influence to other people. Read More

One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly. Read More

It is simple. It is not confusing. And I know you have the skill. Why am I so certain? Because our cultivating has always been part of your human DNA. Think of how our ancestors cultivated land, it is just the same. Read More

Like its social competition, Yelp offers advertising to help boost brands’ awareness to searchers in their area. But is it worth the time and effort? Read More