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I write constantly about the buying process, understanding how customers buy, how we align our sales process with the customer's buying process, and how we Read More

Popular Logos are successful for a number of different reasons. Many of them carefully communicate information about the company. Some logos convey information regarding the history of the company, others convey the feeling customers experience when using their products, while still other communica Read More

Do you want to know the secret to get your clients to race to buy your product? It is in fear. But it is not fear in a direct sense. It is more of a fear of losing out or being inferior. Read More

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Every com Read More

Digital media evolves pretty quickly, and if you (as a marketer) don't stop and look around once in a while, you could miss it, because each year new tools and technologies are transforming this marketing channel.
So which marketing trends will shape 2014?
Lets take a look. Read More

So, you have created an engaging, informative and topical blog post. You are about to hit Publish and send it live, out on the web for the world to see. Stop! Before you go any further, ask yourself – are you getting the absolute best leverage from your efforts?
Read More

For an owner, adding extra hands to your working capacity is a powerful force for improving your company yet many refuse to hire an assistant. An assistant’s purpose is to free your time to do the more important things that no one else can handle. Your principle responsibility is to produce profit. Read More

I wrote recently in this space about swag that went wrong for Goldman Sachs at a conference for women in tech. In fact, the comments on that post continue Read More

By making use of SEO Through Social Media you can make your profile a lot more attractive and popular to users. This article looks at a few simple pointers to take into consideration when embarking on a social media campaign. Read More