Marketing's Big Bang Theory

Marketing's Big Bang Theory - http://www.adweek.com Avatar Posted by melanee under Marketing
From http://www.adweek.com 3820 days ago
Made Hot by: on March 4, 2008 12:17 am
Marketing today is like a spectacular fireworks display. Short-lived and breathtaking. Unforgettably forgettable. All our efforts seem to be front-loaded into launching with a bang. The fireworks are mesmerizing. The sky is filled with brilliant colors, flashes of light and accompanying music to boot. A hypnotized mob "oohs" and "aahs" with ap Read More

A True Story About a Chair

A True Story About a Chair - http://www.lonelymarketer.com Avatar Posted by JohnH under Management
From http://www.lonelymarketer.com 3820 days ago
Made Hot by: TerryJackson on March 4, 2008 12:12 am
A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing. Read More

No money for program to help small businesses

No money for program to help small businesses - http://www.airforcetimes.com Avatar Posted by jnelson under Raising Capital
From http://www.airforcetimes.com 3822 days ago
Made Hot by: on March 3, 2008 9:13 pm
A Senate leader grilled Bush administration officials about when, if ever, they would implement a new law aimed at increasing business assistance for veterans and reservists.

Kerry asked Small Business Administration chief Steven Preston about plans to implement a new law, signed in mid-February, that tries to help small businesses owned by vet Read More
If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses l Read More
Any small business with a web-site or blog should heed these words.

Getting traffic if you are lazy is easily achieved. If they'd added "...for Lazy People AND IDIOTS" then it would apply to me because I'm a bit slow when it comes to marketing online and attracting traffic.

And too easily put off by anything which is complicated. Which Read More

How Radar Can Improve Your Business

How Radar Can Improve Your Business - http://cathlawson.com Avatar Posted by iandenny under Strategy
From http://cathlawson.com 3823 days ago
Made Hot by: on March 2, 2008 4:02 pm
As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines. Read More

While Washington Dithers, States Craft SMB Health Plans

While Washington Dithers, States Craft SMB Health Plans - http://www.allbusiness.com Avatar Posted by suzyQ under Employee Benefits
From http://www.allbusiness.com 3823 days ago
Made Hot by: on March 2, 2008 4:01 pm
Lawmakers in Washington have dithered and debated while the health insurance crisis has grown increasingly worse. At last count, skyrocketing costs have forced 47 million Americans to forego insurance and put their health at risk. The majority of those work in small businesses. At the state level, however, a number of progressive governors, have ta Read More

Analyzing Your Competitor's Backlinking Strategies

Analyzing Your Competitor's Backlinking Strategies - http://www.searchenginejournal.com Avatar Posted by morecowbell under Online Marketing
From http://www.searchenginejournal.com 3823 days ago
Made Hot by: on March 2, 2008 8:26 am
Here's a quick practical guide to exploring your competitor's link building techniques. This research should be both helpful for your overall competitive research and for defining your own first-stage SEO techniques. Read More

Building trust through your logo

Building trust through your logo - http://www.brandweek.com Avatar Posted by suzyQ under Marketing
From http://www.brandweek.com 3823 days ago
Made Hot by: on March 2, 2008 8:25 am
One way to build trust is through something right under your nose, and I mean that literally—your corporate logo. Used on a Web site, a company's logo can increase (or decrease) conversion rates at first glance. Read More

The News 2.0 Social Media Wave

The News 2.0 Social Media Wave - http://www.clubenetwork.com Avatar Posted by entrepreneur under Online Marketing
From http://www.clubenetwork.com 3822 days ago
Made Hot by: on March 1, 2008 8:20 pm
How social media news sites can transform your business. Includes a review of Guy Kawasaki's new site, Alltop. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
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