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I’m a big fan of mentoring in business, and have been at different times on both the contributing and receiving end of the process. These days, I seem to often hear from entrepreneurs who are struggling to find a mentor, or complaining about their lack of effectiveness. Like any other relationship, Read More

My post, But Your Price Is Too High has generated well over 100 comments between here, LinkedIn and a few other sites. The discussion has been very intense, with lots of great ideas and some challenges. But, I still am finding some confusion. Read More

I attended a very interesting discussion group last week on Storytelling organized by the American Marketing Association. This blog post summarizes the takeaways worth considering. Read More

Social media marketing is a vast landscape.

When you decide it’s time you started making better use of social media to promote your small business, it’s easy to get distracted for hours looking at all the different social networks and wondering:

‘Which of these should I be Read More

I was doing my due diligence by asking a lot of questions and a lot of scammers might have been scared off by that and just hang up. Not these guys! Not only did they have an answer for every question I asked but they were getting annoyed with ME (the person THEY called) because I was questioning t Read More

There are many potential writers for your small business Website or other copywriting needs. However, copywriter Kate Toon insists that when hiring someone to do your marketing copy, only someone with background working at an advertising agency can give you the experience you need. Of course, Kate Read More

Have you ever wanted to create a successful startup? Maybe you have the design chops, the cool sense of style and the ability to get others excited about trends in technology, but can’t find that perfect idea. Something you could execute on quickly. Something you knew there was a buyer [...] Read More

Since I've experimented with pricing quite a bit in the past 2 years, I thought that it would be an interesting exercise to talk about some of the lessons I've learned while pricing my information products. Read More

Maybe if IT sees employees as business consumers rather than "users," it can begin to provide tools that meet their needs better in a mobile, social, and cloudy world. Read More