The Small Business Guide To Customer Reviews -The Small Business Playbook

Posted by GaryShouldis under Online Marketing
From http://www.thesmallbusinessplaybook.com 4008 days ago
Made Hot by: lyceum on May 3, 2013 7:23 am

Your business can live or die based on customer reviews. It’s a reality you as a business owner needs to embrace.

Whether you like it or not, the internet has given your customers a soapbox to voice their pleasure or discontent when it comes to how they feel your business treated them.

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Comments

Written by lyceum
3996 days ago

Gary: Thanks for the link to the article on Forbes. I will check it out.

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Written by lyceum
4003 days ago

Gary: You entry is prompting me to investigate in the issue with removing reviews... Talk to you soon again! ;)

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Written by GaryShouldis
4002 days ago

Yelp's review system has it's critics. Read the article below and note some fo the user comments at the end.

http://www.forbes.com/sites/ericgoldman/2013/02/06/yelp-defeats-legal-challenge-to-its-user-review-filter/

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Written by lyceum
4004 days ago

So why does Yelp take down valid reviews? I don't understand their behavior. Amazon does not remove my old book review of Black & White World by John Cox & Alan Forkum, even if I haven't written any new book review on Amazon for a long time.

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Written by GaryShouldis
4004 days ago

Yelp has a stringent review filter and tends to remove many reviews, even valid ones. I've found from experience that if you're not an active "Yelper", your reviews will not stay online. I've had reviews for one of my businesses live for over a year, then they all vanish. Customers tend to get annoyed when you ask for a review, they take the time to write one, then Yelp doesn't publish it. That's why I steer people towards other review platforms.....unless Yelp is vital to your business.

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Written by lyceum
4005 days ago

Gary: We see the real impact of power by the purchaser nowadays with online reviews. The thing is that you have to take some reviews with a grain of salt. Could you explain a bit more in detail the following statement: "Yelp (Caution: If your customer isn’t an active Yelp user, their review will most likely not stay active)"

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Written by GaryShouldis
4004 days ago

Of course Martin! Yelp uses a pretty sophisticated review filter to keep out fake reviews. Sometimes it works too good and removes genuine reviews from your customers. If one of your customers leaves a review on Yelp, and then doesn't leave another review over a period of time, Yelp will most likely take down the review. It's frustrating as most people are not active Yelp users and you could be wasting your customers time by asking them to leave a review there. Yelp is a valuable spot for reviews, though I tend to only ask people to leave them there if they are active on the platform.

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