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Most would-be authors have never considered book sponsorship. Yet this is a creative and effective way to leverage other people’s money (usually corporations) so that you can write, publish and promote your book. Let’s look more closely at exactly how you can access this money. Read More

List.ly is an amazing tool for facilitating crowdsourced lists, making it a darling tool for blogging and content marketing, and the entire site just got a makeover. Read More

Photo credit: Tim Jones (Flickr) "Why did you stop working with independent artists?" is a question that people often ask me. My decision had nothing to do with a lack of talent on their part. Indies are among the most talented people on the planet. Read More

I jumped into the world of entrepreneurship a few years back, and it's certainly been an interesting ride. Don't let anyone fool you—business ownership requires a lot of hard work. No matter what you do, you're going to make mistakes in the beginning. However, once you get all the wrinkles ironed o Read More

The span of the past year has seen many changes to the way SEO’s handle things. No longer is it simply a matter of building a large number of directory links as quickly as possible, but rather an entirely new metric will be at play.

While the task of building your links will never be easy, espec Read More

Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

Is your small business using Facebook yet? If not, you’re missing out. According to the Pew Internet and American Life study, Facebook is by far the most popular social network in the U.S., used by 72 percent of all internet users. Here are the basics you need to know to get started.
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At some point during the life of your business, the time may come where you need to change your business name. It may be a merge with another company or an evolution and rebranding to a new name and feel. Either way, here are tips to help make it easier to change your name on all the major sites. Read More

While large companies have been tweeting their way to social media success for years now, too many small and medium businesses have been late to the Twitter party. Read More