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Do you wake up in the middle of the night screaming WHAT'S COPYWRITING?! like me? Lots of jobs out there require explanation. Mine's one of them. Read More

An interesting side business — this Yale professor also makes and sells wooden bowls. The name of the business is even a joke on his Yale connection. Read More

You’ve been burning up the virtual air waves, spreading your message and information. How do you take that thirty minute spot and multiply it so that hundreds or thousands more can learn from you?

Here’s how to add some jet fuel to really make that publicity opp take off. Read More

Practical tips and steps for beginners on how to start a business. This article guides the reader from the idea phase to early operations. Provides great insights and experiences from an active Entrepreneur. Read More

Social networking has been alive much longer than most people realize. Beginning with simple emails, it has evolved into a creature used as often by big businesses as the common person. It is everywhere, even in space, and it will continue to grow progressively if it follows its current patterns. Read More

Are you an expert Guru in your niche, then buy .GURU domain names and show off you expertise to the world. As ICANN gradually opens new domain names, website Read More

When it comes to blogging, it seems everyone has a “guaranteed” way to generate more traffic to your site. Some search engine optimization experts will tell you the short and sweet detail oriented posts work best. Others believe than posts with more than 2,000 words attract more readers. In reality Read More

Here's the number-one lesson I've learned from legendary copywriter Gary Halbert: start with a Fact Sheet. If you do the Fact Sheet well, then the writing is as easy as falling off a log. Read More

By Paul Spiegelman

“Culture” may have been the biggest buzzword of 2013. Culture is something leaders like to talk about all the time, but relatively few companies are actively investing in it. A company’s culture isn’t just a mission statement to slap on the website or something that can be sus Read More