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By Paul Spiegelman

“Culture” may have been the biggest buzzword of 2013. Culture is something leaders like to talk about all the time, but relatively few companies are actively investing in it. A company’s culture isn’t just a mission statement to slap on the website or something that can be sustained by the occasional company outing or employee award. Culture is tangible. It can be measured. It’s a process that needs to be defined, documented, and institutionalized. Done well, it’s a recipe for success.