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At some point, someone probably endorsed the product in a way you found to be genuine, compelling and persuasive.
This is the power of word of mouth. Read More

It doesn't matter what vertical you're in, as a business owner you're always looking for ways to boost your business sales. Check out these 6 simple ways. Read More

Think old-school ain’t cool? There’s a lot to learn from those direct mail packages that were so popular in the 80’s. In fact, every part of those mailers has been translated into digital today. Find out why and how to apply these copywriting tips to all your web pages. Read More

Franchises have adapted their marketing to suit digital era. How has it changed and what does it look like? Read More

Expanding your small business can be exciting for any entrepreneur. However, adding multiple locations means you can no longer be physically present in every spot to control the daily operations. And that can be a difficult thing for hands-on business owners who have largely overseen those operatio Read More

I have now been blogging for 17 years and published 2813 posts. EGO blog has now been viewed >1 million times (pageviews so far: 1,190,063.)

I have been a bit more active on this blog during the year, due to the fact that I have set up this blog as a destination through my podcast host, Libsyn, Read More

Unless you’ve been living under a rock you’re probably familiar with "Bandersnatch", the interactive film created by Netflix that weirded out the world a few months ago.

When that movie came out something crazy happened. Robert Katai's company, Bannersnack, got an amazing boost.

Here’s why an Read More

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Read More

What follows are the top 3 things you can control as a franchisee. You need to know these, because the franchisor controls pretty much everything else. Right? Read More