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Marketing is an integral aspect of the business that no one can joke with. Here are some useful tips on how to effectively manage your marketing budget to get the most out of your investments. Read More

Many salaried workers dream of independence. This applies especially to young millennials. And for good reasons. The freedom to work from anywhere in the world, choose your own working hours, handpick projects that match your interests, and charge a fair price you actually deserve, trumps any corpo Read More

The eternal CEO question is, where did the marketing department’s budget go? Despite conscious efforts to stick to data-driven analysis with the goal of providing accurate and specific answers, attribution is still not where it should be. Part of the reason for that is an ongoing divergence of opin Read More

Prioritizing your tasks and projects can be hard - that's why you should have a process to make it easier for you to make a decision. Free template included! Read More

The affiliate marketing technology landscape is chock-full of solutions to use for your affiliate program. How are they similar and where do they differ? This post (and video) dissect these questions, and much more. Read More

It’s a whole new world out there in the workplace. Millennials want work that matters, and don’t care for hierarchies. Boomers are coming back to work, but because of their experience, they may be insulted by constant feedback. All prefer more flexible hours, the chance to work from home, and the t Read More

To grow your small business and run a business takes time. A lot of time! But it can be done if you love what you do and work at it daily. Yes, that dirty four letter word is part of running a business, WORK! According to Forbes, nearly one-third (29%) work more than 50 hours per week, while 86% wo Read More

Mind mapping is a common technique for visually organizing concepts. But did you know that you can expand it to boost not just individual but also business performance? Read More

Utilizing stories has presented a challenge for some digital marketers, as many are uncertain about the best way to utilize them to connect with consumers. In fact, some brands avoid this format altogether. That’s a mistake, as stories offer exciting opportunities for engaging audiences. Read More