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I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months.

So, I thought it might be useful t Read More

Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real abou Read More

The findings of the recent Manta report suggest that small businesses are seeing benefits, because they keep devoting the resources to social media. Read more about the details of the report and what it means to small businesses... Read More

Social media is double-edged sword for small businesses. While small businesses should encourage employees to use social media it is also necessary to establish policies on it use to avoid potential problems and liabilities. What policies should you put in place? Learn in this article. Read More

Are you struggling to grow your Company Facebook page and need some inspiration? Social Media platforms can seem a maze and very daunting to start off with when you want to market your business on them. However several companies and brands have been successful and achieved a brilliant ROI from Face Read More

Michael Scissons, chief executive of social media marketing firm, Syncapse, says his company has done the math and come out with a report. What's more, Scissons shares with blogger Gene Marks the formula your company can use to figure out what your Facebook fans are worth too. How much have they sp Read More

There are countless books and blogs about Twitter etiquette. Some say you should follow everyone that follows you. Some say you follow only those with similar interests. Some say you should follow all potential clients or prospects. This post is about why I WON’T follow certain people. Read More

A perfect photo update for Small Businesses using Facebook can be more complicated than you think. Learn how to post the perfect update with this blueprint. Read More

Social media is not just a tool for large corporations. Social Media offers several benefits that small businesses can equally take advantage. Read More