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One strategy that can work well for event promotion is the setup of a separate Twitter account for it. Here are 5 great tips on how to do this effectively. Read More

Now that the dust has settled on the latest Empire Avenue event known as [X]Pendapalooza, you may be wondering how to make the most of your sudden gains in connections, share price, and portfolio wealth. Read More

Many people who have joined Pinterest have found themselves purchasing items they have seen pinned on the popular photo-sharing website and that's good news for retailers. Read More

In the past few weeks I’ve seen a steady increase in traffic from Facebook by experimenting with different ideas and strategies. In fact in the last 14 days I've increased Facebook traffic to my blog by 446%... Read More

LinkedIn has 200+ million members and Facebook has 1+ billion members. The figure speaks for itself which one is more popular. But, if you look closely there is a big difference in the functionality between LinkedIn and Facebook.

This post is going to look at both the technical functionality as Read More

In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. Like most things social media related, there is no standard rule to tell you how to handle these situations. Read More

Check out this infographic to see which social media sites are popular with men versus women. Helpful info if your target customer is gender based. Read More

If you're using social media to advertise or promote your products, you're still bound by the same consumer laws as any store. Surprisingly, you're also responsible for claims made by fans and followers. Read More

In our latest blog post, we highlight a few of the new things you can try with your cover photo now that Facebook has relaxed its rules on images. Read More