Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real about our habits.

Social media, particularly my blogging, Twitter and YouTube activity has brought me clients from three continents that include a number of Fortune 500 clients like Ford and major government organizations such as the US Department of Commerce. So I’m a big believer, and this stuff works.


Written by ShawnHessinger
944 days ago

Hi Shane,

I suspect that from time to time we all succumb to this kind of lack of focus. Like everything else we do in business, social media should be a tool used with a specific purpose in mind.

Written by shanegibson
943 days ago

Constantly revisiting these questions is something I do... every week.

Written by ObjectOriented
945 days ago

Those are really tough questions especially when I have my Facebook merely because I just want to have it. I don't have solid goals at that time.LOL

Written by shanegibson
943 days ago

I have been there myself!

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