Social media is one of the most measurable and engaging online compliments of marketing tools available. With that said social media is a rabbit hole that entire teams can dive down. It hurts your brand, it hurts your real world relationships and it wastes your resources. It’s time to get real about our habits.

Social media, particularly my blogging, Twitter and YouTube activity has brought me clients from three continents that include a number of Fortune 500 clients like Ford and major government organizations such as the US Department of Commerce. So I’m a big believer, and this stuff works.

Sponsored Content


Comments


Written by ShawnHessinger
639 days ago

Hi Shane,

I suspect that from time to time we all succumb to this kind of lack of focus. Like everything else we do in business, social media should be a tool used with a specific purpose in mind.



Written by shanegibson
639 days ago

Constantly revisiting these questions is something I do... every week.



Written by ObjectOriented
640 days ago

Those are really tough questions especially when I have my Facebook merely because I just want to have it. I don't have solid goals at that time.LOL



Written by shanegibson
639 days ago

I have been there myself!



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Jon-Mikel Bailey @woodstreetweb Creates Business By Design

Since its founding in 2002, the Web and mobile design firm Jon-Mikel Bailey heads with partners James Stup, Jason … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!