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....Another easy way to create an SEO press release is to include an ‘h2’ tag. An h2 tag is a subheading and the search engines will put a little more weight on those tags than the rest of the document, so you’re giving yourself an SEO boost if you use subheadings. Read More

Want to increase your win rate for speaking engagements? Go pro.
No, I don’t mean that you have to hire your own PR rep to pitch you as a speaker. You can increase your chances of being selected – and make it easier on yourself – by copying these techniques used by professional speakers’ bureaus. Read More

Publicity is like jet fuel for your business, boosting awareness and credibility. Not ready to hire your own publicist? Boot-strapping business owners take heart: there are free tools to boost your professional cred via mentions in the media, including radio, newspapers, magazines and blogs. Read More

The PR Verdict: “F” (Full Fiasco) to The People’s Daily, whose credibility reached a new low.
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The PR Verdict: "D" (PR Problematic) for Walmart. Their decision to start Black Friday so early on Thanksgiving Thursday has thrown them back in the unflattering light of being unfair to its workers.
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Jump start your visibility with this Famous in Your Field tip on using LinkedIn to find reporters, journalists, bloggers and writers in your local area or industry. 92% of all journalists are on LinkedIn. Why? Because it makes their job easier. Read More

In this digital age, we at EMSI wondered which forms of publicity and PR had the biggest effect on our choices for the presidential election. Read More

In the era of social media, you'd think Virgin America would care more about customer service. And that Sir Richard Branson, a customer service God, would, too. Read More

Holidays are more than an excuse to make more money. Here's how community involvement can help your business. Read More