Publicity is like jet fuel for your business, boosting awareness and credibility. Not ready to hire your own publicist? Boot-strapping business owners take heart: there are free tools to boost your professional cred via mentions in the media, including radio, newspapers, magazines and blogs.



Comments


Written by HeatherStone
685 days ago

Hi Lori,

Doing your own publicity is a great idea and easier than ever these days. I once saw an interview with Sir Richard Branson in which he suggested pretty much the same thing. If you don't have a publicity person working for you (especially in the beginning when launching your company), it's very important to do what you can personally to attract the attention your business deserves.



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