Publicity is like jet fuel for your business, boosting awareness and credibility. Not ready to hire your own publicist? Boot-strapping business owners take heart: there are free tools to boost your professional cred via mentions in the media, including radio, newspapers, magazines and blogs.

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Comments


Written by HeatherStone
711 days ago

Hi Lori,

Doing your own publicity is a great idea and easier than ever these days. I once saw an interview with Sir Richard Branson in which he suggested pretty much the same thing. If you don't have a publicity person working for you (especially in the beginning when launching your company), it's very important to do what you can personally to attract the attention your business deserves.



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