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Launching a new and exciting business? Going through a rebrand? Or maybe you’re busy cooking up some new and improved language for your website. Don’t underestimate the power of a great tagline. Read More

The SEO industry is wrought with folklore. Much of what is said doesn’t come with the evidence to back it up. Granted, we’re not immune to truisms of our own, and sometimes it’s not a bad idea to put intuition first. But there’s a difference between truisms or ethical stances and opinions masquerad Read More

We’re an obsessive bunch. As marketers and Web developers we dream of hoards of qualified traffic visiting our Web sites. We get hyped up over Web analytics reports and incessantly want to improve how well our site is performing. While that in itself isn’t a bad thing, it’s time to shift our energy Read More

The change in media consumption combined with a down economy have shifted the power further away from sellers and thrust more into the hands of the buyers. Consumers and decision makers have more voltage than ever before. Read More

SEO is constantly changing, so it's important that your website can change its strategies to adapt and remain successful. In the past Google wanted to see keyword rich anchor text as a sort of relevancy-marker, but this was too easy for spammers. Now, this is the exact opposite of what Google wants Read More

Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More

Do you want and needed to build a successful online home business? If you work, struggled and put in ridiculously long hours to try to figure out how to build relationships and make money, read on... Read More

Print, Web, or Social? The ideal mix is all three in the right proportions, as expressed in this innovative infographic from D Custom. Read More

Insights from 12 months of affiliate marketing experience and the one thing you need to know to make affiliate marketing work for you. Read More