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Here at Effect Web Agency we’ve been doing quite a bit of inward looking and thoughtful contemplation about who we are as an organization and where we want to go. So when a trusted friend in the industry recently asked us, “what are you passionate about?” it really got me thinking.

Having a pass Read More

Do you know what the bounce rate is on your blog? Do you keep tabs of those types of statistics? Do you even know what bounce rate means? Read More

Let’s say you hire a salesman for your business. Upon hiring him you provide training, give him all the tools he will need, and then send him forth to do his job. However, you know it’s not a one time thing. You know that for him, and ultimately your business to be successful, he will need ongoing Read More

By Karol K

This may come of as a surprise, but I’m NOT about to discuss using Excel for budgeting, estimating rates or any other stuff related to your finances as a freelancer. I think that you’ve got that part pretty figured out. In the end, this is what Excel is mostly used for … to help peopl Read More

By Adam Connell

Online content theft is a huge problem for most business owners. Content thieves steal your hard work or the product that you paid for. It also damages your credibility when visitors see your content on another site; they have no way of knowing whether your site or the thief’s si Read More

Have you left something behind? Every year, millions of online shoppers add items to their shopping cart but walk away. Let’s face it, shopping cart abandonment is just like a broken promise.
A website conversion service reported that shopping cart abandonment has grown immensely. Read More

Answering the 5 W's is crucial for journalists -- but these questions are just as important for web content writers! Read More

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. Read More

Google Search God Matt Cutts just described a common web page trick like this: 'If you're just doing it for users I THINK you'll be in good shape'. Uh-Oh. Read More