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Your small business might not get bought out by Yahoo, but there’s several lessons about Tumblr’s development, growth and buyout that are applicable to any business. Read More

Online ads need to be targeted in order to improve conversion rate. Big data analysis can help you with that. Read More

Competitor analysis. We’re all told to do it – it’s Market Research 101, right? After all, how can we distinguish ourselves from everyone else if we don’t know what they are doing! Read More

I think we confuse proposing and providing a solution with problem solving. But it's not really the same thing. Read More

We recently published a white paper for marketing executives who want to understand the risks and consequences associated with not fully embracing the web. As the web has become the central hub of all communications, no longer can marketing executives afford to take a casual approach to the web by Read More

It’s impossible to ignore the recent growth of social media giants like Facebook, MySpace, Twitter, and Flickr. But you may be asking yourself: Why is social media important for my business? The key reason is that every day your customers are visiting these social sites. If your company does not ha Read More

Just like you shouldn't put your elbows when eating at the dinner table, there's also some internet etiquette things that you should follow, too. Check 'em out! Read More

You don't have to be in front of a computer in order to do your online marketing. With these powerful mobile apps, you can be ready to address any area of your marketing no matter where you are. Read More

OK, maybe misery is too dramatic, but at its core, unless our customers are miserable we will never be successful in selling them. This morning I was having Read More