BizSugar.com › Online Marketing › Getting Your Feet Wet with Social Media: Understanding How Social Media Can Benefit Your Company

It’s impossible to ignore the recent growth of social media giants like Facebook, MySpace, Twitter, and Flickr. But you may be asking yourself: Why is social media important for my business? The key reason is that every day your customers are visiting these social sites. If your company does not have a presence on these sites, you are missing some very valuable opportunities to connect and engage with your customers. Utilizing social media can help your company increase website traffic and build brand awareness and loyalty. Data shows that consumers think more highly of companies who choose to engage in social media. Take a look at some of these stats from a recent study about American consumers: