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Video is becoming one of the leading forms of content in terms of driving organic traffic and conversions.

When it comes to your video content strategy there are certain elements that you need to consider like your target audience and what you want to achieve from the content. Read More

If you’re going to sell anything online, a great way to provide incentive and help people decide to buy from you is to include bonuses along with your product.

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Have you ever felt lost about how to structure a good blog post for your business blog? People not only struggle with “what to write about” on their blog, but “how to structure the blog post.” Read More

Here is a rather interesting picture that shows how funny the situation becomes when a business owner or an employee bugs a customer for good feedback. Read More

Let’s dig into why Shareaholic is saying that Google+ isn’t a good website traffic referral source, and then go over whether or not Google+ should even be a priority. Read More

Here's the best content marketing strategy. Let me show you the secret to using Guest Blogging To Build an Email List, a Loyal Fan Base & Increase Traffic... Today! Read More

It's clear that the Internet is a crowded marketplace, where companies are firmly fighting with each other for the attention of their customers. It is thus very important for your newly launched brand to be recognized in the digital arena. In addition, good brand visibility will also make your smal Read More

A monthly round up for interesting posts published in Takis Athanassiou's Leadership Initiative Blog in October 2013 Read More

Joseph Berida speaks about customer service and speaks to the various channels that you, as a business owner, should be reaching and engaging (potential) customers. Read More