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It seems like every article you read about professional branding features the same big players: LinkedIn, Google+, Twitter, Facebook and your own blog. Those are valuable for personal branding, true. But a multitude of social networks and tools exist. Read More

Developing a social media strategy, following through on the execution, and being consistent in how you present your company, will go a long way toward increasing your brand visibility and reinforcing it in the minds of prospective customers and existing customers. Read More

Why make silly mistakes when you can avoid them. Here are three that can be eliminated with a touch of empathy and simplicity. Read More

Laurel says boring titles don’t sell anything. She shows us a few tricks to get some sizzle into those words. Rule #1: Your title should state the outcome or the benefit that customers will receive. Read More

Everyone knows asking the right questions, and that active listening is a must, but many confuse selective listening with active listening. This not only limits opportunities, but discourages buyers from sharing and engaging. Read More

Mateo Llinas, account director at YieldMo, takes us through the seven common complaints of media buyers and provides examples of how exceptional media buyers perform. All media buyers should take note of the points made in another phenomenal post from Mateo Llinas. Read More

The holiday season represents some of the prime sales months of the year, with small business owners logging huge percentages of their annual sales. However, some are predicting a weaker showing this year due to decreased consumer confidence. Here is a forecast of holiday conditions, as well as wha Read More

I make a lot of mistakes in business, but I think one of the best decisions I made with TheSolopreneurLife.com was to write for human beings, not for Google. Here's why. Read More

Oh my Grandma, what big teeth you have. Stories get our attention, so why not use them when developing marketing for business? Many articles are so boring you need a shoe horn to stuff them down a readers throat. Be different, get their attention. Read More