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Alex Pejak goes through the 'four Ps' and 'four Cs' of marketing, stressing the importance of looking at a deal from the customer's perspective. Read More

By Aileen O'Neill

As a firm of accountants we have recently commenced a social media campaign for our practice and from this we have gained some valuable experience and knowledge on various social media platforms, including Twitter.

Twitter is a very simple, yet efficient way for accountants Read More

Driving traffic to your blog can be a challenge, especially on social media where hundreds if not thousands of links enter everyone’s news feed. Enticing people to click on yours can work if you have a compelling headline. But even then, there’s no guarantee, and you might be disappointed when you Read More

A pipeline full of hot leads is the only indicator of an active and successful B2B business. Businesses need to attract potential clients by creating and sharing content that interests them and then follow up with those who engage with it – an approach popularly known as content marketing. Read More

Do you use a system when writing blog posts? Intimidated by the prospect of writing a post? Use this system for faster, easier and better posts. It's easier than you think...when you have and use a system. Read More

It sometimes annoys me with the questionable posts that friends share to their wall, as it shows up in my news feed. Today’s one was offering anyone that liked, commented and shared the post on their wall a chance to win 1 of 5 BMWs. This is an obvious scam done just to build likes to a page that c Read More

Until you've mastered all five of these things, your content marketing strategy will never work -- which means your business will never get that big boost you're looking for! Read More

Google’s algorithm is complex and ever changing – but some of the basics stay the same. Here is a great infographic from Neil Patel at QuickSprout. Read More

Do freelance writers need a blog? Well, having a well maintained, interesting blog will raise your status in the marketplace, and therefore your rates of pay. Read More