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Small businesses often underestimate the power of public relations. Overlooking PR can turn out to be a costly mistake for small businesses. Read More

By Lionel Lopez

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whet Read More

An honest narrative on what the guys are doing at Vendevor to really impact their conversion rates, drop our cost per acquisition, and grow their paying user base. Read More

We noticed several visitors asked if those tips could also be used for a company page on LinkedIn. While some of the advice could definitely translate into a LinkedIn company page Read More

Take a look at the following graphic created by yourgreenpal which spells out the proper methods, the improper ones, and the associated risks. Remember, there are no shortcuts to a solid link building campaign, do it the right way as outlined here, and you’ll see a steady performance in your SEO ef Read More

A/B Testing. You’ve heard the term in online marketing, but do you do it?

Testing out variations of an ad campaign to increase sales and profits is still a mystery to many small businesses and marketers. Unlike more traditional advertising methods like TV, radio or print, in online marketing it’ Read More

Blogging isn’t just about sitting down and typing some words. Anyone can type and create a blog, but it takes extra care to create a blog that will stand the test of time and the test of your readers. Blogs come and go, so create a rock solid and lasting blog by following these simple tips. Read More

Is your business actively benefiting from your social media customers? Are you getting enough from your business social media marketing efforts and investments? Are you generating revenue for your business through social media marketing campaigns? Read More

What does SEO competitor analysis look like? Here is a run-down, along with screenshots – literally what it looks like. Read More