BizSugar.com › Social Media › Social Media vs. Traditional Media: Which One Is For Your Business?

By Lionel Lopez

Traditional media has been around for as long as we can remember, while social media is a fairly new introduction when it comes to marketing businesses. Many arguments have been made regarding which of these two is more effective to promote a brand to its target audience.

Whether you own an e-commerce site or an established brick-and-mortar store, you should know which of these is better suited as a venue for your message to customers.