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Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.

Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.

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Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing custo Read More

If you have been reading my blog you’ll know that I’ve joined the affiliate marketing world for some weeks now. Seriously, I am so loving my affiliate journey so far because I feel like I have made some little advancement … Continue reading → Read More

Understanding the expectations of those born between 1965-1980. Learn to understand generational expectations so that you can manage them effectively. Read More

"I'm going on vacation that week," a colleague told me in response to a request for a lunch meeting with him, a few years ago. I was after a deadline for the following week.

"You do vacations?" I said, with a twinge of regret in my voice. "I haven't had a vacation in forever!"

"You're kidd Read More

Those job candidates you write off as "over-qualified" are the smartest, most seasoned and productive workers you will every find. They will accomplish more in a 40-hour work week than a young green-horn will do in a month. And to top it off, they will work for less pay. Read More

The slow pace of the summer months can help business owners catch up and take stock of the state of their businesses. Read More

Ask any employee whether their happiness makes for a great business strategy. They’ll all answer “Yes.” When we feel better at work, we also perform better at work. Here are 'Five Ways to make' your 'Employees Happier and More Productive', my guest post on behalf of the Ahain Group over at Podio. Read More

For a small business owner or entrepreneur looking to hire over the summer, they can count on receiving plenty of resumes and cover letters from potential job candidates looking for employment, all of which come accompanied with a list of reasons why they’re the best possible fit for the open posit Read More