Ad Age's Can a Collaborative Cohort of Indie Shops Topple the Big Agency Networks covers a new ad agency called Circus Maximus.
Founded by a trio of former big ad agency executives, Circus Maximus is part of a new wave of small advertising firms that are challenging the big agencies.
What caught my eye is how Circus Maximus describes their talent and business models.
Instead of hiring a lot of employees, Circus Maximus is planning on partnering with other small agenices and independent workers to pull together "creative platoons" to work with clients.
The Networked, NOverhead Business Model
Posted by BizWise under ManagementFrom http://www.smallbizlabs.com 3969 days ago
Made Hot by: AmyJordan on July 2, 2013 1:44 am
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