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Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

The Google Grants scheme provides the opportunity for charities to advertise on the Google AdWords platform at no cost, so how do you make the most of it? Read More

Tough decisions are the signature of startups. Whether it’s choosing who to hire, what to build, or how to market your product. Read More

Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year as app developers employed the services of celebrities from Christoph Waltz to Arnold Schwarzenegger and even TV’s Incredible Hulk, Lou Ferrigno, t Read More

When a Yelp employee uncovers a difficult working situation, she gets fired for her complaint. Was that the right way to handle it or should Yelp have hugged its haters? Read More

The idea of getting ‘personalized’ leads has been known to excite sales teams. It’s like the idea of getting qualified leads isn’t enough until they’ve been strictly personalized for the salesperson assigned to close them.

But you know, there are other ways you can define ‘personal.’ S Read More

Celebrity and shock value are a sure-fire way to get your marketing seen, but endorsements are expensive and controversy isn’t always on brand. When looking for ways to make an impact on Instagram, cute content is a viable alternative. Read More

John, a business coach, set up a professional web page and created an opt-in with a valuable free gift. He’s trying to build his list. His website is getting significant traffic but very few people are opting in for his e-book. How can he improve his conversion rate? Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

Are you an #EventProf? Are you in the UK? Are you a Twitter fan? Then mate, we’ve got a list for you!
Make sure you follow these folks if you want to be on top of it in the event planning industry! Read More