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Some clients just keep asking for a little more: a four page website design can turn into a design plus copy or even a design plus copy plus marketing. It often happens just a little request at a time, as the scope of the project creeps ever larger. Scope creep isn’t always an entirely bad thing, of course. As long as your clients are willing to pay for the work that goes along with a bigger proj Read More

When you’re a one-guy or gal operation, you aren’t often in a position to hire a fact-checker, especially if blogging is just one part of your overall marketing strategy. But at least some fact checking is necessary for ensuring that you turn out reputable posts. Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

The most difficult part of the sale for most people is the close. Practicing what you will say before the sales call can make the close easier. Here are 10 ways to close the sale. Read More

A common management mistake you should avoid

There is a common mistake made my many managers.

It is a cause of “errors in judgment”. Read More

Last night's halftime performance by The Who at the Superbowl had some great sales lessons. Here's what I mean... Read More

Little could I have imagined as a youngster, that while engaging in the relaxing, carefree world of fishing, I was in fact learning the principles and foundations which would help me succeed in business. Yup, from finding a good spot, to avoiding crowds and finding a niche, to luring, hooking and reeling in, it's all there! Read More

Are you a webmaster or SEO copywriter who does not take the time to spell check his written content? If you are, you are doing yourself–and/or your clients–great harm. Let’s face it: there is absolutely no excuse to fail to spell check your content. Read More

David John Marotta, president of Marotta Wealth Management, talks about developing a tax plan to accomplish your small business goals. Read More

These days, every time I have to think, rather than just sitting down and brainstorming, my automatic port of call is the internet – that wonderful repository of tidbits, advice, checklists, gizmos, inspirational quotes, secrets revealed, magic answers, attractive distractions and so on. I don’t even think about it. I am hard-wired and programmed to grab the mouse and start clicking. Read More