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With 2018 just around the corner, it’s time for businesses to really step up their planning efforts for the coming year.
A webinar slated for January 24 can help you with this task — 5 Trends That Will Drive Your Profitability and Growth in 2018 can help you gain valuable insights into the changes Read More

B2B and B2C have different ways of doing business, which is why the approach to PPC is also different. As consumers, we may research a product or service before purchasing and often do not consult anyone else before buying low dollar items. We click an ad for an item, then purchase immediately or v Read More

Despite rapid advances in technology that have changed the face of business, nothing quite compares with face-to-face meetings. Read More

As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it Read More

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost Read More