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By Flor McCarthy

The purpose of this post about social media risks is to help you manage social media effectively in your business. Don’t let legal issues with social media ever be a reason not to use it if it is something that would benefit your business. But do identify the risks and manage th Read More

By Zoey Maldonado

The success of a business is often pegged on how it accommodates change, which often finds many people unprepared. The world of sales is taking a completely new direction. Many companies are moving from the field to the virtual world. Read More

By Derbhile Graham

You’ve worked hard on your ebook. Now it’s time for you to break the final frontier and show your work to the world. After all, it would be a shame if all the hard work you put in went to waste. It has never been so easy to publish and it has never been so easy to find the rig Read More

There is a dilemma small business owners face when they cannot move to the next stage of their own growth. This tension between where a small business owner wants to be and the health of the business is often based on limitations of such as financial, staffing and leadership. So, when is your small Read More

If you're partnering with others to start a business, it's important to have dialogue up front. Decide who will do what and how you will divide the equity. Read More

Using social media isn’t the same thing as having a social media strategy. Develop a plan for how you will take advantage of it, and what actions you will take to achieve your goals. Read More

By Aidan Healy

We live in an increasingly globalized world. Just a few years ago, going global (offshore) was a luxury afforded to only the wealthiest of companies. Yet as the communication infrastructure around the world has expanded, incorporating an offshore company is fast becoming a necessi Read More

By Michael Evans

Using a lot of adjectives and adverbs in your marketing copy can literally kill the impact of ‘idea’ or ‘message’ that it carries. As a result, you should not be expecting growth of sales anymore. It’s true that avoiding overuse of adjectives will help you improve your marketing Read More

I recently saw a video presentation from an NSC Campus Lunch n’ Learn event and it featured Patrick Crowley, Digital Content Marketing Manager of ePubDirect.com. As I’m always on the look out for an interesting person to interview I thought he would be ideal seeing as they are a success story for Read More

By Donncha Hughes

A new business is easier to start in modern times relative to ten or twenty years ago. Startups are becoming an engine for economic growth across the world. But there is a problem. Startups firstly consume a lot of resources – time and money. And most startups (products) fail. Read More