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Churn is the enemy. Churn is the sickness that will kill your SaaS company. Redpoint VC Tomasz Tunguz showed us just how damaging churn is to the MRR of SaaS companies and how an adjustment of just 5% can make a massive impact. Churn is the rate your customers are cancelling their subscriptions to Read More

Are you the very model of a modern CMO? As marketing evolves, CMOs must evolve along with it, starting with these three vital areas. Read More

Here's the exact steps I took when one of our most highly trafficked blog posts fell down the rankings, and how I boosted its pageviews by 468%. How severely pageviews can drop from falling just a few ranks is crazy! Read More

Customer success has the unique distinction of being both the #1 driver of revenue retention in SaaS companies and SaaS companies’ best kept secret. According to Jason Lemkin, founder of SaaStr, customer success is where 90% of revenue is. For such an important topic, though, the dialogue around cu Read More

Before you join a business mastermind group, you need to ask these fundamental questions:This is Part 2 of a three part series on forming a mastermind group. Part 1 introduced you to the mastermind group concept. In this article, you’ll learn 11 critical questions you must ask before joining a mast Read More

Many people believe the design of a website is the most critical element of a successful website; although design is extremely important arguably a more important element is the content management system (CMS), the purpose it serves and the integration which it allows. Read More

Whether eye-catching, irritating, or actually useful, there’s no denying them. Gifs have never been more popular than they are right now.
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Some creative types chalk it up to one glorious “brainstorm”—a crazy spike in energy when you scribble maniacally and then all of a sudden you’ve outlined the next year’s worth of posts, ready to queue them up into WordPress. But in reality, that’s not how it happens. In fact, it can be really frus Read More

78% of sales go to the first business that responds - it makes sense to measure the time it takes to reply to an email and transfer everything you know about ‘caller queues’ and ‘caller drop off rates’ to the world of receiving and responding to online leads.

The increased use of instant messagi Read More

Sponsorship is important when planning an event and can help achieve fantastic results, both for your business and the sponsor. When approaching sponsors you have to do your homework and be able to persuade them that they will benefit from supporting your endeavour.
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