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An interview with Cindy Caplan, the owner and operator of The Art of Giving, a one-woman customized gift company that operates out of Caplan's home. Read More

Mobile usage is overtaking the Internet in Asia Read More

The larger your list, the more odds you have of more replies and better results in terms of overall number of leads generated from the email list. However the line that stood out for me is “The key is to use larger lists“. Is bigger really better? Read More

Google Base is one more tool from Google that can help you get the most out of your marketing efforts. If you sell products online, this is not only a good way to get your product listed in a product search engine, but it has added benefits for visibility as well. Read More

Here is a truly horrifying thought: there is actually a specialist graduate degree of Master of Marketing Research, with the post-nominal letters MMR. Read More

As history has illustrated and the future will continuously demonstrate, silent problems are a challenge inside every organization and are a primary factor behind economic failures around the globe. This article discusses two silent problems that exist inside organizations, job accountability grading and compensation plans. Read More

Becoming a manger can be either a trap or a rewarding experience, as with most things in sales it comes down to preparation and continuous improvement effort. Read More

Even the densest politicians are forced to acknowledge that successful businesses are essential to get the world out of recession: there is no other potential source of the sort of economic growth that is required. Read More

In the current economic times, there are plenty of businesses for sale. So why look at franchise business opportunities when there are plenty of established small businesses for sale? Read More

With so many companies using their CRM program as little more than a babysitting/Big Brother tool, you may find yourself wondering what the point is. If that's the case in your organization, this first-ever Bonus Episode is just for you! Ken Rudin the founder of Lucid Era is going to show you how to stop using your CRM tool as a babysitter and s Read More