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As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

This leads you into the trap just working n projects and needing new customers to have a healthy business. It can also mean that you get swamped with work for a time and then nothing, so you need to attract more customers. If you change the way you think about your services and how you offer them you could be surprised at the additional solutions you can actually offer your customers.

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Looking for some ways to get a big bang from your marketing buck? Well here are 75 BIG marketing ideas to get you started - and you won't need a six-figure marketing budget to implement them Read More

Pew Research recently released a study that focuses on individuals’ online identities, which takes into consideration reputation management and what people are really using online social tools for. Flowtown has generously decided to highlight the most interesting findings from these reports in the graphic below. Read More

Hacking has been around as long as computers as a way to reconfigure or reprogram a system to give access to someone who otherwise shouldn’t have access. In the media, any electronics manipulation is often referred to as hacking, though “cracking” may often be more appropriate. Thanks to hacking, computer geeks can be cool and dangerous. Read More

One of my BizSugar friends, Susan Oakes of Marketing for Business Success, took me to task for my use of Expert in 8 Ways to Become an Expert in Internet Marketing. Our discussion, available here on BizSugar, centered on whether being an expert is necessary in all cases.

Her question really got me thinking Read More

A new report from the Pew Internet & American Life Project found that 57% of adults have used search engines to find information about themselves online. This is an increment of 10% back in 2006. On top of that, 71% of social networking users 18-29 have changed their profile privacy settings. Read More

The Pew Research Project has put the value of small business reputation management into numbers: 44% of online adults say they have searched online for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber. Read More

A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is one of them. Actually, in this case, five of them Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More