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Incorporating any new tool or software into your team's marketing machinery must mean that it automates a process, task or action that you know you want done, but simply couldn't execute on your own.

In this post, there are some examples of how various tools can serve as extensions of your keen Read More

Forget about the same old lame email-writing advice. This infographic from Aaron Orendorff and Brian Dean on Inc nails how to get your business emails — outreach, pitches, product reviews, and marketing — “opened, read, and responded to (almost) every time."

Best tip? Put yourself in your reader Read More

Our behaviors and approaches to life have evolved. My train journey would have been very different fifteen years ago and yet despite this advancement in technology so many businesses haven't begun to transform their structures, processes and models to meet this human demand. Read More

Too many organizations are taking the wrong approach to digital marketing and looking for value in the wrong places. Here are the real benefits of digital marketing, and why it's essential for every organization (no matter what your industry). Read More

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. This article will help you understand the ins-and-outs of influencer marketing and how it can help your business. Read More

Working from home doesn't have to mean shutting yourself in a home office day after day. These unique, offbeat business ideas will spark your creativity and inspiration—greeting card writing business, anyone? Read More

Freelancers are every day normal people. There are several misconceptions normal working folk have about them and this list is an attempt to dispel them. Read More

The amount of freebies on the Internet got quite overwhelming.
11 Ways to Convince a Prospective Customer to Try out Your Service Read More

So, what to do when you are confronted by a complaining scenario?

Read on how to handle an irate customer. Read More

In another exclusive preview of The Content Marketing Coach, we crank up the ignition on your content marketing strategy and get that baby on the road to success. Read More