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Establishing and managing a community blog is becoming an increasingly important role for all types of businesses, whether it's a tech startup or a major corporate brand.p Read More

With the advent of social media use in both the public and business sphere, most business owners have begun to use some form of social media to attract consumers and market their brand. It seems simple enough, and many entrepreneurs just create a Facebook profile and a few Twitter accounts with an Read More

Are you someone who is trying to find out ways in which you can become a successful entrepreneur? If answered yes, did you deduce the factors or the characteristics that is needed to become one? Do you need an unusually high IQ? Read More

Ever looked at Kellogs, Lux, Coca Cola, Quaker Oats, Starbucks and wondered how these brands seem to be ageless? Well, building an ageless brand is certainly not an easy task and yes contrary to common belief brands do age and very often you need to revive them. Here are 6 tips to help you revive a Read More

For all those of you who thought setting up a business and building an empire was impossible or beyond your reach, this post will teach you how to build a business empire with your skills. Being someone who is interested in creative skills, I often use YouTube to learn stuff and that is where I cam Read More

If you're trying to find an employee for a vacant position at your company, you may feel frustrated by the process of screening all the applicants. Every company needs to make sure that its new hires have a legitimate employment history and the skills to get the job done, but the process can take a Read More

Donna Dewberry, creator of the One Stroke™ Painting Technique is someone who inspires me as an artist and business owner simply because I love art, I dabble in a number of creative pursuits and marvel at how she has developed a simple technique and has built a successful business too. Today I’d lik Read More

The Entrepreneur Spotlight for November, 2011 is on Ritika Mittal, a spunky young lady who runs a unique venture, MORA by Ritika. MORA is a designer label that brings to you lesser known weaves of the North Eastern parts of India in the form of elegant saris, skirts, dupattas and stoles. Read More

Sometimes turning your passion into a business is great, but you may find that you are losing your passion along the way. It is important to be able to stay focused on why you opened the business in the first place. Read More

If the title of my blog post seems shocking then it’s more in line with my flair for standing out in the crowd, which I believe is the way to go with anything in life and business. A lot has been said and written about branding and yet there’s always another perspective one can explore. Today, let’ Read More