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As a business, you want people to enjoy your creations and tell others. You want them to come back and buy again, to recommend your shop to their friends and help you grow. Read More

Customers are getting harder to reach on social media.

This video covers the 5 stages of the social media marketing strategy map, and shows how to:

- Create content for the customer journey
- Use tactics for each step
- Look at the right metrics
- How to Read More

Design is a major factor in how people view your company and website. But, what if you don’t know how to design, or can’t afford a full-time designer? It might be time to learn design yourself. We get asked all the time if we know of design courses With that in mind we’ve picked out 15 free design Read More

Building an online community is fun, but it can also be daunting. Even with a lot of members there may be very little activity. As a community manager it’s your job to activate your community and engage them with a variety of activities.

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Come to work to prosper, do not come to work to work.

The only thing that comes from hard work and effort is a broken back. There’s a lot of false data that you’ve been living with. One of them is hard work. Focus on prosperity and you’ll get prosperity. Focus on hard work and you’ll get hard wo Read More

Not only is our team remote, but we also tend to work independently. Generally, after a 2 - 4 week onboarding period, new team members at Sticker Mule are able to independently decide what makes the most sense for them to pursue. To keep us aligned, we manage via mutually agreed upon principles tha Read More

Last year, Sticker Mule shipped to 87 countries. It's been a long process to lay a foundation to support international customers and we still have a lot to do. Since the decision to go international is one faced by every ecommerce company, I thought it’d be worth sharing our approach.
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Once you’ve got a steady stream of visitors gushing over your site, it’s time to turn those raving fans into high-paying customers.

Of course, that’s easier said than done.

To get the biggest bang for your buck, you need to have:

An optimized website (or landing page) to create a delightfu Read More

It’s not often you’ll find me writing any doomsday type of posts. But this is your AdWords strategy wake up call.

There’s a pandemic going on in almost all PPC accounts, and it’s slowly sinking your ROI without you even knowing it. Read More

Think back to the most important email you sent last month. What comes to mind? Beth Dunn, Product Editor of Hubspot, walks you through how to make great transactional emails.
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