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It’s no surprise that customers are doing more of their shopping on mobile devices. After all, the move toward mobile has been increasing for a few years now. What may be a bit of a surprise is where customers are starting their purchase journeys. One of the places they start is … YouTube. Read More

Cyber criminals are an organized lot, which is why absolute security cannot be guaranteed. Security vigilance and taking the necessary precautionary measures can help protect your business from malicious hacking and safeguard your data’s integrity and availability. Read More

When you create content, how long do you spend creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split?

How about 20% creation, and 80% promotion? Sound farfetched?

Well, this is the rule that Derek Halpern Read More

Your marketing is ineffectual if you don't measure it to see what's working and what isn't. Here's how. Read More

Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they tru Read More

As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attem Read More

People have different intentions when they set out on their blogging journeys. Some do it in hopes to earn a living from it, while others enjoy writing as a hobby, so they begin a blog. No matter what your initial goals are, the thought of actually earning money from your blog is usually always a w Read More

Ten booming industries to start up in today, according to the members of Young Entrepreneur Council (YEC). Read More

In order to stay viable in today’s market you need to reach your small business audience in a way that matters to them. Because most likely your customers spend time online and have the ability to learn about your product, so it is important that you set yourself up as an expert in your field. Read More