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“In a connected world in which individuals have the ability to choose from the best of TV past and present, more and more the audience will rely on filtering mechanisms and social networks to navigate and inform their choices…” Read More

So you've decided to bite the bullet and bring in a hired gun to handle your social media for you ... but how do you know whether you're getting a hero or a zero?

The good news is, your due diligence has a natural starting point: look at the consultant's own social media activity first, and if y Read More

Kelly Kautz of One Woman Marketing discusses what to do when the customers you have aren't the customers you want and how to embrace your best customers. Read More

Keeping the staff empowered and valued would guarantee their best performance. Most top companies provide their employees perks aside from their basic salaries and benefits Read More

Blog post writing hard for you? Let me show you how to beat the dreaded writer's block for good and draw people to your content like honey to bees, starting today! Read More

In the world of SEO, no factor has as much impact on your ability to rank as backlinks. Pages with poor on-page optimization can still rank well with a strong backlink profile, while well-optimized pages without links can’t rank in any but the lowest competition niches.

Here is an art Read More

First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the Read More

Low prices draw customers in, true. But that's not all they do. They can also send a message to your customers that you don't want them to hear. Read More

The search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Read More

Depending on the size of your e-commerce site, properly optimizing it may look like trying to climb Everest in flip flops. A lot of e-commerce site owners are intimidated by all the work that goes into properly optimizing a site, so they put it off and put it off until their site begins to suffer b Read More