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The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to Read More

What should you be considering in your business marketing in 2014? In this article we will look at some of the major trends that you should be on top of. Read More

This article explains the two types of winners for the 2014 Small Business Book Awards. Understand the difference, then go vote for your favorite books! Read More

It’s well known that it’s easier to sell to previous buyers than it is to generate new customers. Read More

A straightforward list of all the popular online tools a startup can’t grow without. Most of them are free and the rest gives free demos to try and then buy. Read More

Book is written by Varun Aggarwal who was a less than an average engineering student and wasted most of time chatting on facebook, smoking in Shiva’s Chai Shop and one who loved ideas more than tutorials written in his telecommunications engineering books. Read More

Sometime promotion require a big budget, sometimes it takes less. But there is also a way of no-cost promotion by in-house personal brand. Read More

Google rolled out the first Page Rank in the year 2013. This Page Rank update took place as expected from Google. Read More

Online branding is about creating a buzz about your brand, maintaining online reputation and gathering maximum eyeballs for your brand. Here are few ideas about online branding of a startup. Read More

Is Aweber really the best email autoresponder? I get asked this question at least once a day by any one of my readers. I got tired of replying to emails; so I thought I'd make a post about it. Read More